Alliance Management
We consider Alliance Management to be more than just a role; it is a multifaceted function. Our approach, called ChAMP, encompasses all aspects of Alliance Management, with a focus on measurable execution using agreed-upon KPIs.
ChAMP provides a playbook that acts as a Project Management Office (PMO) for the Alliance Management function. It centers around developing a differentiated Solutions Go To Market strategy with your Alliance and Channel partners.
Solution Go-To-Market
The objective of a partner solution is to create thought leadership and leverage that to execute a differentiated Go-To-Market strategy. Solutions can vary based on domains like Industry vertical, technology, use cases, architecture.
CelerityHat helps partners package these solutions based on relevance, whitespace and the SI partner strength. We help partners plan & execute various GTM strategies including target account campaigns, webinars, blogs, solution talks, representation in forums, etc.
